And let me be clear from the outset that individual viewers can of course read a text against gender, but as I will explain later, even that act often requires the assistance of paratexts to “re-gender” (or to queer) the text.
Case in point regarding promotional materials, though: .
However, every time you begin something, you seem to be putting your foot in your mouth.
Neither be too cautious nor too stupid, be yourself and ask as if her answers really matter a lot to you. Be genuine with her for that will make her feel wonderful.To say this is not to deny that texts aren’t at times gendered beyond the promotional, paratextual material–-given the long history of certain genres attracting much of their audience from one gender, television shows will often be quite prominently gendered.Thus, for instance, , by contrast, is about a guy who needs to kill, torture, run a lot, cause explosions, and scream very loudly, all on a tight timeline, hence gendering it male in terms of generic history.), while they simultaneously drew from the rhetoric used to sell online dating sites (of which “U-R-connected.com” certainly sounded like one) to busy urban women.The questions on the website were written in classic Equally important, very little about the ads called to straight men.