The tokens can also be used to buy videos or souvenirs of the model.
The website provides the transactional platform, and then collects and distributes a percentage of the tips to the models.
Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
Some fans communicate multiple times a day with models through social media.
For public chat rooms, the model's portion of a tip is a little less than half.
Within public chat rooms the audience can see tips and viewer comments as scrolling text which appears next to the real-time video stream.
Princeton University sociologist and author of The Purchase of Intimacy, Viviana Zelizer, states of camming: "They’re defining a new kind of intimacy.Camming websites typically fall into two main categories, dependent upon whether their video chat rooms are free or private.In private chat rooms, viewers pay by the minute for a private show.The term webcam is a clipped compound used to combine the terms video camera and World Wide Web.When webcam models create their live webcasts, they perform the activity known as camming.