We had no idea The Rules would become a bestseller…
we just wanted to help women stop making mistakes and get the men of their dreams—and that’s what we still do now, 20 years later!
Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.
5% of Americans who are in a marriage or committed relationship say they met their significant other online.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.We began to notice that the women who played hard to get, either deliberately or by accident, were the ones who got the guys, while the women who asked guys out or were too available were the ones who got dumped.We put two and two together, and wrote and wrote, and that’s how The Rules were born!Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.