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“It will be able to monitor the movement of children across different zones so when a child or a group goes to play outside, for example, you can catalogue and mark where the movement of kids are within the service, which helps provide more oversight as to where they are and when,” Dusseldorp explained.

“It will also be able to, in the future, provide more connectivity for parents.

And it got to a point where the organisation was starting to hit some really good run rates from arranging and selling proposition,” he said.

“There wasn’t as much demand on a CMO role at the organisation.

“The mantra behind the business of Camp Australia is how do we optimise our customer journey through every touchpoint to make what already is quite a stressful experience just far easier, far more relaxed and far more safe and comfortable,” he said.

To that end, the organisation is launching a new proprietary online platform, dubbed One Child, that lives on a tablet and allows for seamless check-in and check-out of children in care.

How do we digitise the reporting so you get better analytics, better insight into what’s happening at a service level for us to be able to then mobilise groups of people to be able to train, report and interact?

” Formerly marketing chief at Freedom Foods, Dusseldorp said already it’s been an interesting ride to go from an FMCG business to a uniquely Australian services business over the last six months. The Freedom Foods journey was three years, where I was really setting up the business with innovation-led growth.

Your brother heard that one, too, and said, Sounds like a whole lot of Uncle Tomming to me. Put down your hamburger and say, It must have been hard. You also have that huge melting pot of government oversight, government funding, regulation, measurement and evaluation,” he commented.“It’s a really interesting, challenging category and I find the sector really resonates with me. The service we provide is an extension of parents - quite literally. Pretend to watch the TV, and then turn to her to stroke her hair, even though you know she’ll pull away again. Let her button her shirt and comb her hair, the sound of it like a crackling fire between you. Watch the shows you want to watch, without a family around to argue with you.

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