Like so many Google efforts AMP is both good for the web and good for Google: by offering a way for sites to deliver pages to mobile devices more quickly it improves the reading experience for punters, while also making the web more friendly to Google’s ads.So helpful to Google, in fact, that the company took it upon itself to serve some content from its own cache after Google searches.If wraps itself into an address containing nastyware, criminals get a leg-up.The second is that webmasters aren’t super-keen on their sites’ names disappearing from pages.The cache that appears in Google’s search results is the copy of a web page as last seen by Google, i.e when they last visited the page.They also show other information in the search results, including a title, snippet of text and a preview window.Otherwise, we’d all still be using our Encarta CDs, or even (*gasp*) hardcover encyclopedias. Add fresh, interesting content to your site, and make sure it’s easy-to-read. Here are some popular page types you might not have yet but are great ways to supplement your content: Do not create pages with spam-like content.Adding new pages to your website with new content is like giving your website a to hold up, signaling to the search engines that your site has been updated. Use the post How Do I Know Google Has Seen My Website? For instance, creating an out-of-the-way page and filling it up with keywords.
Hence Ubl’s announcement that Google has found a fix: by using the Web Incubator Community Group’s Web Packaging Standard it’s found a way to keep page delivery swift but also to preserve sites’ URLs when they’re served from Google’s cache.All of these can be updated independently of each other.To remove a word from a cache, preview or snippet of text you would need to do one of the following: 1) Contact the site owner and ask him/her to remove the word from the page entirely.Google’s come up with a way to kick itself out of URLs served to mobile devices from its cache, an effort that will mean pages from around the web no longer score an unwanted address.URLs appear to come from Google thanks to the Accelerated Mobile Pages (AMP) project the company championed.