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paper suggesting “that the Internet may be altering the dynamics and outcomes of marriage itself.” The most obvious place to start examining the nexus of the Web and the altar would be dating websites, whose claims—“When you’re ready to find the love of your life,” boasts e-Harmony—have fostered a growing billion-dollar industry (make a date for their tradeshow this weekend in Beverly Hills! I stress the word “claims.” As Cacioppo and company note in their paper, “Various online dating sites claim that their methods for pairing individuals produce more frequent, higher quality, or longer lasting marriages, but the evidence underlying the claims to date has not met conventional standards of scientific evidence.”In the final analysis, is online dating unique from, and does it yield superior romantic outcomes to, conventional offline dating?

The answer to the uniqueness question is an unqualified yes: Online dating is pervasive, and it has fundamentally altered both the romantic acquaintance process and the process of compatibility matching.

On the other hand, the heavy emphasis on profile browsing at most dating sites has considerable downsides, and there is little reason to believe that current compatibility algorithms are especially effective.

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That modern-day matchmaker, the Internet—both through its traditional channels and the explosion of online dating sites—is where a third of recently-married American couples first started sparking.“It reduces the potential for turnover.” But he warned that it could be seen by job seekers as less personal than working through a recruiter.It must also meet guidelines on employee selection procedures prohibiting discrimination on grounds of race, color, religion, sex and national origin.Cacioppo who parsed a Harris Interactive survey of more than 19,000 Americans married between 20.(Please note that the survey was commissioned by e Harmony; Cacioppo is an adviser to those folks and co-author Gian C.

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