Friends can be added via usernames and phone contacts, using customizable "Snapcodes", or through the "Add Nearby" function, which scans for users near their location who are also in the Add Nearby menu.
Spiegel explained that Snapchat is intended to counteract the trend of users being compelled to manage an idealized online identity of themselves, which he says has "taken all of the fun out of communicating".
Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age.
Snapkidz was part of the original Snapchat application and was activated when the user provided a date of birth to verify his/her age.
On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford in which he offered to re-negotiate his equitable share regarding ownership of the company.
Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product.
The app has evolved from originally focusing on person-to-person photo sharing to presently featuring "Stories" of 24-hour chronological content, along with "Discover" to let brands show ad-supported short-form entertainment.
Snapchat has become notable for representing a new, mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects.
Memories allows snaps and story posts to be saved into a private storage area, where they can be viewed alongside other photos stored on the device, as well as edited and published as snaps, story posts, or messages.
Snapkidz allowed children to take snaps and draw on them, but they could not send snaps to other users and could only save snaps locally on the device being used. was renamed Snap Inc., along with the introduction of the company's first hardware gadget, Spectacles, a pair of smartglasses with a built-in camera that can record 10 seconds of video at a time.
Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.
When shared to a user's current story, the memory would have a white frame and timestamp to indicate its age.
Content in the Memories storage area can be searched by date or using a local object recognition system.